Cape Girardeau based party entertainment company, Cape & Crown Co., provides popular princess and superhero characters at parties and events, crafting truly magical experiences. They needed web design, web maintenance, and digital marketing services that would help establish their brand and place their services in front of any potential customers as efficiently as possible. After grabbing the customers’ attention, they needed to be directed to a gorgeous site that makes it easy to book without navigating away from the page.
Cape and Crown Co. needed a website that would establish an appropriate brand, educate customers, showcase their talent, and facilitate booking. To help accomplish these goals, we provided custom graphic & logo design that established its brand as described by its team, and we built a fully responsive website that seamlessly adapts to different screen sizes to ensure easy-to-navigate browsing no matter what device visitors are using.
Web Maintenance
Content Updates, Automated Site Backups, Advanced Site Analytics, CMS & Plug-In Updates
It is just as important to maintain a website as it is to build it in the first place. We help Cape and Crown Co. by regularly updating the content management system (CMS), WordPress, as well its vital plug-ins and theme(s). We also set up automated weekly site back-ups for security and Google Analytics to keep track of important visitor stats and data.
Digital Marketing
Search Engine Optimization, Social Media Marketing, Brand Development
We helped jump-start the branding process with graphic design services including custom logo design; business card design; and a Brand Identity PDF with design assets, color schemes, and branding resources. To make sure this new brand was in front of potential customers, we provided search engine optimization (SEO), ranking on the first page of relevant local keyword searches on Google. Additionally, we helped manage their social media presence, regularly posting quality content and running Facebook ads.
